Whistle, the “Fitbit for dogs,” has found a home at Mars Petcare, TechCrunch has learned. The maker of Snickers and M&M’s also has a large pet division and has plans to integrate Whistle’s animal technology.

Whistle  is excited to join the Mars Petcare family. This opportunity connects the industry’s global and technology leaders, enabling a new era of pet care,” the company tells TechCrunch. “Mars Petcare  and Whistle shared a core belief around the importance of pets in our lives, and we look forward to connecting nutrition, healthcare, and technology to improve the lives of pets and their families.” Mars owns popular pet brands including Pedigree, Whiskas and Iams.

Read the full article here: https://techcrunch.com/2016/03/31/whistle-acquired-by-mars/