SEATTLE, Oct. 12, 2021 /PRNewswire/ — Outreach , the first and only engagement and intelligence platform, today announced the acquisition of Canopy.io, a revenue intelligence software company. With this acquisition, Outreach significantly expands its capabilities into revenue intelligence, giving revenue leaders the sales analytics and forecasting capabilities they need in today’s sales environment.
“In the past 18 unpredictable and transformative months, we have seen the rise of a new cohort of leaders we are calling Revenue Innovators who have thrived by embracing the digital disruption of sales,” said Manny Medina, CEO and co-founder of Outreach. “These are leaders who had to adapt and evolve their mindset to embrace automation and machine learning as the keys to driving predictable, efficient growth – consistently and despite the uncertainty in the market. They need tools that combine engagement with intelligence and marry together the art and the science of sales. The evolution of the Outreach platform does exactly that.”